INTRODUCING THE NEW O.A.T.S. LOGO…
We are excited to share with you the new O.A.T.S. logo! The new logo incorporates the horseshoe that we have all come to know and love over the years, while capturing the spirit and mission of the O.A.T.S. program and the enthusiasm of all our volunteers and riders.
Why a new logo?
Over the years, O.A.T.S. has received feedback that the horseshoe logo, though great, did not reflect the services offered by O.A.T.S. This need became even more necessary as O.A.T.S. is working on expanding our corporate sponsorship. We wanted a mark that clearly identified the work of our organization.
O.A.T.S. was fortunate to have access to the advice of advertising and marketing professionals as well as graphic designers who could assist us in more clearly representing our program to the public. After getting to know O.A.T.S., they recommended an update to the logo, in order to more accurately convey the culture and mission of our organization.
Will the "Smile Horseshoe" go away?
While the new logo will be incorporated into our documents, print material, electronic marketing campaigns and social media, don’t be surprised if the "Smile Horseshoe" doesn't reappear at times on T-shirts, Sweatshirts, etc. After all, O.A.T.S. is about the "Smiles".
If you have any questions about the new logo, please contact Beth Pellerito or Claudine Hildreth at 248.620.1775 / WalkOnOats@gmail.com